AWS Pinpoint Service Optimizing email campaigns

JSCIMed Central, an Open-Source journal and publishing platform, was facing issues concerning its email marketing campaigns and activities. The client was unable to send promotional and transactional emails to its wide network of students and researchers across the world. As they used bulk emailing tools, their email delivery rate was extremely low, and their domain was marked spam by filters. To get to the bottom of these challenges, JSCIMed Central collaborated with PruTech. PruTech suggested an AWS Pinpoint Service to the client that automates email campaigns and schedules triggers for the delivery of emails and SMS across its network. With this solution, JSCIMed Central was able to optimize its email campaigns and hurdles faced by users during transactions were minimized.

JSCIMed Central is one of the leading journal and publishing platforms for researchers and thesis users. The client was facing multiple issues while running any promotional as well as marketing activities with their email platforms. The main challenge was seen while sending both transactional and promotional emails to their global network of researchers and students. As they were using bulk campaign tools for sending emails across their network, their delivery rate is critically low. Moreover, the domain used for sending emails was marked as spam by the filters.

After carefully listening and analysing the challenge faced by JSCIMed Central, PruTech provided AWS Pinpoint Service, a scalable and flexible marketing communications service by AWS. Using this service, PruTech helped JSCIMed Central in the automation of their email campaigns. Triggers for the delivery of emails and SMS were also scheduled. The client also got access to crisp analytics that gave them insights into how they can improve their campaigns.

We also built automation journeys within pinpoint and enabled a few triggers for the schedules and non-scheduled delivery of the campaigns.

JSCIMed Central is an open-access publication that publishes global peer-reviewed journals in the fields of science, engineering, and medicine. The platform supports ground-breaking scientific advancements and innovation in the research community by validating only quality content.

It encourages the elevation of high-quality research on the global stage by backing the science and technology publishing, in addition to the unrestricted flow of scientific information via its Open Access platform.

• Resolved their challenge with Omnichannel platform for their SMS, Email, Notification
• Increased and optimized email delivery and open rates
• Improved brand reputation

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